"Everything you can imagine is real."
Rashi Shah
Ethical Elegance
At the heart of our luxury Indian brand lies a commitment to unparalleled craftsmanship, rich heritage, and timeless elegance. We celebrate India's diverse cultural tapestry by infusing traditional artistry with contemporary design, creating products that embody both sophistication and authenticity. Our dedication to sustainable practices ensures that each piece is not only a statement of luxury but also a reflection of our respect for the environment and the communities we engage with. We believe in offering an experience that transcends mere consumption, inviting our patrons to connect with the artistry, stories, and values that define our brand.
Storytelling and Authenticity
“Neel Raga’s narrative centers around the cultural significance of its products. Each collection is steeped in stories that celebrate heritage, making the luxury experience more profound. This storytelling resonates with consumers who seek authenticity in their purchases.”
A STRONG HISTORY & VISION
“The textile industry is indeed the backbone of luxury fashion”
Neel Raga is an Indian art brand specialising in a unique blue aesthetic of the Indigo dyes, offering both timeless classics and contemporary designs.
Samir Shah, founder and director of Neel Raga, is a textile industrialist heading one of the largest Manufacturer-Exporter companies of fine quality yarns across the Global Markets, ALKEY.
Creating a legacy of over 4 decades and 3 generations, Samir decided to follow his passion for design and denim. His primary vision is to highlight the pride India holds in celebrating its heritage, the Blue Gold, and creating one-of-a-kind art pieces.
A STRONG HISTORY & VISION
“The textile industry is indeed the backbone of luxury fashion”
Neel Raga is an Indian art brand specialising in a unique blue aesthetic of the Indigo dyes, offering both timeless classics and contemporary designs.
Samir Shah, founder and director of Neel Raga, is a textile industrialist heading one of the largest Manufacturer-Exporter companies of fine quality yarns across the Global Markets, ALKEY.
Creating a legacy of over 4 decades and 3 generations, Samir decided to follow his passion for design and denim. His primary vision is to highlight the pride India holds in celebrating its heritage, the Blue Gold, and creating one-of-a-kind art pieces.